1. Introduction

Alex Higgs and alexhiggs.com (“we,” “us,” “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website and purchase our digital artwork. We act as the Data Controller for your personal data.

2. Information We Collect

We collect information to provide a seamless shopping experience. This includes:

• Identity Data: First Name and Last Name.

• Contact Data: Email address (required for the delivery of digital files) and billing address.

• Transaction Data: Details about payments to and from you and details of products you have purchased.

• Technical Data: IP address, browser type, and location (used for tax/VAT calculations based upon your country).

3. How We Use Your Data

We only use your data when the law allows us to. Most commonly, we use it to:

• Fulfill your order: We need your email to send the download links (Contractual Necessity).

• Tax Compliance: We are legally required to keep records of transactions and your location for UK VAT and international tax purposes (Legal Obligation).

• Marketing: If you “opt-in,” we may send you updates about new artwork, special offers or other news we feel you would be interested to know regarding alexhiggs.com. You can unsubscribe at any time (Consent).

4. Third-Party Sharing

We do not sell your data. However, we share information with trusted service providers to run our business:

• Payment Processors: (e.g., Stripe, PayPal). We do not store your credit card details; they are processed securely by these encrypted platforms.

• Email Service Providers: To deliver your digital downloads and newsletters.

• Analytics Providers: (e.g., Google Analytics) to help us improve our website performance.

5. International Data Transfers

As we sell globally, your date may be transferred to and processed in countries outside the UK (for example, if our servers or payment processors are based in the US). We ensure these providers use “Standard Contractual Clauses” or other legal safeguards to protect your data to UK standards.

6. Data Retention

We keep your personal information only as long as necessary:

• Transaction Records: We typically hold these for 6 years to comply with UK HM Revenue and Customs (HMRC) requirements.

• Marketing Data: We hold this until you withdraw your consent.

7. Your Legal Rights

Under the UK GDPR, you have the following rights:

• Access: Request a copy of the data we hold about you.

• Correction: Ask us to fix inaccurate information.

• Erasure: Ask us to delete your data (provided it is no longer needed for legal/tax reasons).

• Object: Stop us from using your data for direct marketing.

8. Cookies

Our website uses cookies to remember your shopping cart items and analyze traffic. You can manage your cookie preferences through your browser settings any time.

9. Contact Us

For any questions regarding this policy or your data, please contact our Data Protection Officer at:

Email: customerservice@alexhiggs.com

Adress: 22A High Street, Macduff, Aberdeenshire, AB44 1LS, United Kingdom

Privacy Policy Created: 24th February 2026 - this policy will  be reviewed on a regular basis.